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Discover how to achieve sustained weight loss without calorie-counting, extensive exercise or hunger
Based on scientific research and a doctor’s experience of what works with countless individuals over 20 years
This magnificent book provides the scientific basis and practical solutions to liberate you from yo-yo dieting and allow you to achieve sustained weight loss and enhanced health with ease.
William Davis MD - #1 New York Times bestselling author of Wheat Belly
Escape the Diet Trap promises to put an end to yo-yo dieting and fluctuating weight
In this book, practising doctor and leading authority on weight loss Dr John Briffa shows how conventional advice – to ‘eat less and exercise more’ – actually causes the body to resist weight loss and dooms us to failure. Offering a science-based and sustainable approach to weight loss that works with the body (not against it), Escape the Diet Trap reveals how to achieve lasting, sustainable weight control without calorie counting, extensive exercise or hunger.
In Escape the Diet Trap you will discover:
- The ten reasons why eating a low-fat, calorie-controlled diet makes sustained weight loss virtually impossible.
- Why the less hungry you are, the more weight you’ll lose.
- The foods that satisfy hunger most effectively.
- Why weight is not just about calories, but the impact our diet has on key hormones including insulin and leptin.
- Why you can stop worrying about saturated fat and the impact it has on your cholesterol level.
- Why you should ignore foods labelled 'low fat' or 'light'.
- Why aerobic exercise has little impact on weight loss, and the type of exercise that does.
- How to use intermittent fasting to accelerate your fat loss and enhance your health.
- The simple mental tricks and tools that ensure success.
- How to lose weight with ease and without hunger.
- How to escape the trap of repeated cycles of yo-yo dieting and fluctuating weight forever.
Escape the Diet Trap in the press:
"Briffa’s tips will leave you trim, toned and pleasantly hunger-free."
Woman
“I was really impressed, mainly because the weight loss was so quick.”
Woman and Home
“Builds a sustainable relationships with food that will bring long-term weight loss without calorie control or excessive hunger.”
Saga
“I lost 6lbs in two weeks, despite eating a lot more than usual. I’m hooked!”
Cosmopolitan
“No need to count calories, go hungry or diet ever again.”
The Times
“Escape The Diet Trap is a masterly, forensic deconstruction of current nutritional gospel, a long overdue dish to relish.”
Joanna Blythman – Author of What to Eat
Not just about weight loss, but vital health too!
Escape the Diet Trap does not only provides a route map to permanent weight control, but also explores the impact different foods have on all aspects of health including heart health, diabetes, metabolic syndrome, energy, sleep and bowel function. Find out how to eat and eat and live in a way that will allow you to achieve weight loss and optimal wellbeing without struggle or deprivation.
#1 weight loss bestseller in the UK
Escape the Diet Trap is a number 1 weight loss bestseller on amazon in the UK and has attracted some 100 reviews with an average 4.6 out of 5-stars rating. Now available in the US so you can discover the secret to transforming your eating, wellbeing and weight - with ease.
- Sales Rank: #1373919 in Books
- Published on: 2013-02-14
- Dimensions: 9.00" h x .73" w x 6.00" l,
- Binding: Paperback
- 324 pages
About the Author
About Dr John Briffa
Dr John Briffa is a practising doctor, author and international speaker. He is prize-winning graduate of University College London School of Medicine in the UK, where he also gained a BSc degree in Biomedical Sciences.
Dr Briffa is a leading authority on the impact of nutrition and other lifestyle factors on health and illness. He is dedicated to providing individuals with information and advice they can use to take control of their health and optimise their energy and vitality.
Dr Briffa is a former columnist for national newspapers the Daily Mail and the Observer, and former contributing editor for Men’s Health magazine. He has contributed to dozens of newspaper and magazine titles internationally, and is a previous recipient of the Health Journalist of the Year award in the UK. He has been listed by Tatler magazine as one of the UK’s leading doctors, and has twice been on the judging panel of the prestigious Prince of Wales Integrated Health Awards.
Bibliography
- Escape the Diet Trap
- Waist Disposal
- The True You Diet
- New Medicine (major contributor)
- Natural Health for Kids
- Ultimate Health
- BodyWise
- Better Health through Natural Remedies
- Food for Health
Media appearances:
ABC News, ITN News channel, Channel 4 News, ITV News, Channel 5 news, BBC Good Food Live, Full-On Food (BBC1), Can’t Stop (BBC3), Children’s Health (Discovery Channel), GMTV – Lorraine Live (BBC1), This Morning (ITV), GMTV – Liz Earle (BBC1), The Locker (ITV2), Face Value (BBC1), ABC News (USA), Granada (Live Time), European Business News (Sky)
Speaking:
Dr Briffa has lectured extensively on the subject of wellness to businesses and organisation, members of the public and health professionals in the UK, Central and Eastern Europe, North American and Africa.
For more information and to access more than 1,250 articles on weight control and wellness, see http://www.drbriffa.com
Most helpful customer reviews
21 of 24 people found the following review helpful.
This Is NOT A Diet Book--But It Could Revolutionize How You Eat!
By Jimmy Moore from Livin' La Vida Low-Carb
UK's premier low-carb physician and health journalist is Dr. John Briffa and he's back with a fabulous new nutritional health book entitled Escape The Diet Trap: Lose Weight For Good Without Calorie-Counting, Extensive Exercise or Hunger. This book continues to spread the message that weight loss isn't just about cutting your calories, eating less food, exercising until you pass out and suffering through glorified bouts of starvation. Instead, by embracing a healthy high-fat, moderate protein, low-carb nutritional lifestyle change, you can be freed from the bondage of the typical "diet" trends that are out there and live a life that is enjoyable and healthy at the same time. Dr. Briffa is the first to tell you that "this is not a diet book" and you'll quickly find out how it could revolutionize how you eat forever! He's quite an articulate and passionate defender of this way of eating that is changing the lives of real people every single day through stunning weight and health changes.
In this book, Dr. John Briffa explains how to get out of "the diet trap":
- He likes to keep "a healthy distance" from the white coat photos
- His "duty as a human being" to tell people these nutritional truths
- Why health journalism tends to be skewed against low-carb diets
- The major UK newspaper that ran excerpts from his new book
- A "real shift" happening in the minds of people about health
- His optimism about the "sea change of opinion" about low-carb
- How print media is "catching up" to the online journalism
- The trickle-down effect happening in the health blogosphere
- Looking at the comments of print media online is eye-opening
- Health professionals find the engaged patient "very difficult"
- The infallibility mindset that many physicians have about health
- How people are becoming "less deferential" to doctors now
- His pessimism about medical education shifting to nutrition
- Why non-medical people have more "objectivity" about health
- In medicine "we are allowed to do loads of things that don't work"
- The remuneration that doctors receive for reaching certain goals
- Doctors feel "compelled" financially to do the standard treatments
- His appreciation for the rebellious work of Dr. William Davis
- Wheat is "not the staff of life, it's the staff of nightmares"
- The story behind his disclaimer that "this is not a diet book"
- Many people want to read books that say more than "just do this"
- The heavy emphasis on BMI and why it's not the best obesity measure
- How waist circumference is a better way to measure body fat
- If you have a gut, then you need to get rid of it
- The actuaries who determine what health insurance should cost
- Why "cutting back" is exactly the wrong thing to do
- 1950 research shows the "disaster" that low-calorie diets are
- The body becomes resistant to weight loss as calories decrease
- How hunger is a one-way ticket for failure for weight loss
- How 1600 calories/day could be a "starvation" diet for some
- Why "a piece of fish and vegetables" isn't what a hungry person craves
- The less hungry you are, the more weight you'll lose and keep off
- Hunger "jeopardizes" weight loss efforts and why it should be avoided
- The hunger scale he encourages people to measure
- Why he promotes the use of a snack between lunch and dinner
- You can be "self-nourished" by using intermittent fasting
- Why fruit is "overrated" and not an ideal snack for controlling hunger
- Why he no longer consumes breakfast regularly anymore
- Cereal and toast for breakfast makes you hungry quickly
- How you can eat a little more low-carb food to go longer between meals
- Why "you should have animal" in your soup if you eat it
- The sandwich lunch culture that exists in the UK
- If he could outlaw just one food, it would be bread
7 of 7 people found the following review helpful.
Serious subject with humor and common sense
By Janet Cole
Not just about weight loss, but a lot about just eating the way our bodies were designed to utilize food. Dr. Briffa doesn't lecture about what we should do. He seems to share what he has seen working for himself and his patients. Even better: it doesn't really cost anything (aside from the cost of the book) to give his ideas a try.
9 of 11 people found the following review helpful.
Much needed!
By James F. Rendek
This is the book I was thinking needed to be written. It's for hard losers who want to be healthy while shedding the pounds. You won't find much new in the book but what you will find is a well written, easy to understand combination of Atkin's and Primal eating. This is the single best diet approach for most obese and health challenged individuals. I still recommend reading Atkin's, The Primal Blueprint and The Paleo Solution but this (as far as I can tell) is the first true progressive merger!
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